미국인의 끊임없는 도요타 캠리 사랑

도요타도 마케팅의 도요타지요. 적절한 기술개발과 우월한 마케팅능력으로 최대 자동차 회사로 오래동안 남고 있습니다.

승용차중에서 1위를 내준적이 없는 캠리는 이제 일본차가 아니라 미국차보다 더 미국차로 자리매김 하는것 같습니다.(13년간 승용차 부분에서 1위라고 나오네요) 조립도 미국에서 하지만 부품도 75%나 미국 부품을 사용한다고 합니다. 경쟁자인 다른 미국 차보다도 높은 수치입니다.

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7 'Most American' cars

Toyota Camry

• Built: Georgetown, Ky., Lafayette, Ind.
• Sales Jan - May 2015 : 178,408
• Domestic parts: 75%

  The automotive Web site Cars.com has named the Toyota Camry the "Most American-made car" based on the estimated number of American jobs it supports. Not only is the Camry built here in the United States but it's assembled from 75% "domestic" parts.

  Only vehicles with at least 75% "domestic" parts qualify for this list. This year, only seven models made that cut, all tied at exactly 75%. But even as American auto factories crank out more vehicles than ever, the number of cars that qualify for this list is shrinking. Five years ago, 29 models had 75% or more "domestic" parts content.

  When it comes to car parts, "domestic" means a part was manufactured in either the United States or Canada, under federal reporting rules created in 1992 with support from U.S. automakers. At that time, U.S. automakers had significant auto manufacturing in Canada (Detroit, in case you haven't noticed, is just across a river from Canada.)

  Since the North American Free Trade Agreement went into effect, a lot of auto parts manufacturing has shifted to Mexico. That's the reason why "domestic" production is falling, said Frank DuBois, an associate professor of business at American University.

  The last factor Cars.com looks at for this list is sales. The theory here is that a car that sells more, supports more American jobs. Those jobs aren't just at the the factory but also at suppliers, at auto dealers, at service stations and beyond.

  That sales factor gives the Toyota (TM) Camry a huge advantage. The Camry has been the best-selling passenger car in America for each of the past 13 years.

  http://money.cnn.com/gallery/autos/2015/07/01/most-american-cars/index.html?iid=hp-grid-dom

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  Toyota Camry 미국판매

  Year	Toyota Camry U.S. Sales	Toyota Camry Canadian Sales
  2002	434,145	n/a
  2003	413,296	n/a
  2004	426,990	20,135
  2005	431,703	18,861
  2006	448,445	28,039
  2007	473,108	28,218
  2008	436,617	24,618
  2009	356,824	15,524
  2010	327,804	12,251
  2011	308,510	12,334
  2012	404,886	18,203
  2013	408,484	18,245
  2014	428,606	16,029
  2015 YTD *	215,816	9416

  

엔저때문에 이런거 아니냐고 하시는 분도 계시는데, 사실 캠리는 엔저를 생각하면 현재 상당히 부진하다고 해도 될정도입니다. 엔저에도 불구하고 작년보다 8%나 판매가 줄었습니다.

2011년부터 판매가 다시 회복중인데 엔저때문이라기 보다 새로운 캠리를 잘 만들어 내놓은것 같습니다. 캠리는 대강만들어도 40만대씩 팔수있는 모델이라 도요타가 상대적으로 대강 만들어 오다가 이번에 정신차리고 만든것 같습니다. 모양도 마음에 들고 여러 리뷰가 상당히 좋습니다. 

Rank	Car	June 2015 YTD	June 2014 YTD	% Change	June 2015	June 2014	% Change
#1	Toyota Camry	215,816	222,540	-3.0%	37,408	40,664	-8.0%