Ford F-150 생산 지연으로 판매 9.7% 감소

Ford의 침체가 생각보다 더 문제네요. 엔저 때문에 일본 자동차 기업의 원가경쟁력이 올라가는 상황에서 포드의 주력제품이자 미국에서 가장 많이 팔리는 자동차인 F-150가 수요는 충분한데 알루미늄 수급불균형으로 공급이 딸리고 있다고 합니다. 정확히 얘기하면 알루미늄 가격은 계속 하락했으니 알루미늄이 문제가 아니라 알루미늄을 가공해서 차체로 만드는 량이 예상보다 안나오는것 같습니다. 2015년 3분기부터는 해결할수 있다고 하는데, 이상황에서 해결이 불가능하다고 할사람이 없을테니 믿기는 좀 어려워 보입니다.

하지만, 알루미늄으로 시도한것을 높히 사고 있고, 이번 위기를 넘기면 다른 자동차업계랑 차원이 다른 수준의 바디를 주요 차종으로 deploy할수 있을거라 생각됩니다. 게다가 지금 떠오르는 전기차에는 자체가 현재의 강철로는 한계가 있지요. 포드가 이 위기를 잘 극복하면 내년부터는 큰 성장동력이 가능할것으로 생각됩니다.

Rank	Vehicle	May 2015	May 2014	% Change	2015 YTD	2014 YTD	% Change
#1	Ford F-Series	61,870	68,520	-9.70%	302,009	305,265	-1.10%
#9	Ford Fusion	31,325	33,881	-7.50%	127,749	137,894	-7.40%
#11	Ford Escape	29,248	31,896	-8.30%	122,29	127,780	-4.30%
#14	Ford Focus	23,934	23,683	1.10%	95,028	94,690	0.40%
#18	Ford Explorer	22,304	22,623	-1.40%	99,855	87,170	14.60%
#30	Ford Edge	14,399	10,756	33.90%	51,008	51,368	-0.70%

Month	Ford U.S. Sales 2010	Ford U.S. Sales 2011	Ford U.S. Sales 2012	Ford U.S. Sales 2013	Ford U.S. Sales 2014	Ford U.S. Sales 2015
January	99,631	121,175	131,173	161,672	147,521	170,822
February	123,228	150,284	171,732	190,427	176,688	173,509
March	159,009	203,794	214,081	228,818	234,448	226,091
April	146,330	182,048	173,350	204,369	203,552	213,518
May	175,129	184,130	208,425	238,714	244,501	240,912
June	155,127	186,054	199,660	227,448	214,125
July	153,400	172,501	166,507	186,161	203,604
August	143,859	166,794	188,608	212,212	213,227
September	146,559	167,842	167,652	177,999	172,261
October	143,339	161,408	162,793	184,136	179,014
November	133,162	160,136	171,360	182,978	178,221
December	173,738	201,044	205,518	208,608	209,679

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Ford's U.S. May Sales Are Down Less Than Estimated

Overall 1.3% down

F series 9.7% down

Fusion 7.5% down

Escape 8.3% down

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Inside Ford’s F-150 Pickup Slowdown

Ford Motor Co. (NYSE: F) on Tuesday posted a U.S. sales decline of 1.3% year over year in May, to 250,813 Ford and Lincoln vehicles, compared with May 2014 sales of 254,084. May retail sales fell 2% on all models, while fleet sales were flat. Truck sales declined 5.1%.

Total sales compare to estimates of about 245,000 units from Edmunds and 249,000 from Kelley Blue Book. Both estimates were below May 2014 sales.

Sales of the all-new Ford F-Series pickups declined by 9.7% in May to 61,870 units and sales so far this year are now down 1.1%. Ford noted again that its second F-150 assembly plant in Kansas City is expected to reach its full line speed in the second quarter and that inventory continues to build as the plant comes fully online. Last month Ford noted that the Kansas City plant fills many fleet orders, especially for pickups with regular cabs and long cargo boxes.

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Ford F-150 output pinched by frame shortage, workers say

A truck carries frames for the Ford F-150 north on Interstate 75 from a supplier plant in Kentucky to Dearborn, Mich.

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WSJ에서는 1Q에 딜러에게 공급/배달되는 F-150가 전년대비 40%나 감소했고, $1B 영업이익 손해를 나가 했으며, 영업마진이 6.7%에 그쳤던 것을 10%도 거뜬이 넘기게 했을수 있다고 했습니다. 애라이~ 내려와라.

It is unclear how many units of production are affected by the shortage.

F-150 output is among Ford’s single biggest profit generators, and getting the redesigned truck up to full production since its December launch has been closely watched by investors and analysts.

Deliveries of the truck were off 40% in the first quarter compared with the same period in 2014, costing Ford about $1 billion in operating profit, or enough black ink to have lifted margins over 10%. Ford’s first-quarter North America operating margin was 6.7%.

Ford executives are hoping for a better second quarter, saying stock of the new truck will improve on dealership lots. Ford Chief Financial Officer Bob Shanks said in April, as more of the new trucks become available, full-year North American margins will grow as high as 9.5%.

http://www.wsj.com/articles/frame-shortage-hampers-ford-pickup-truck-output-1433181370?KEYWORDS=ford

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포드의 시도에 계속 박수를 치는 이유는.

• 알루미늄으로 차체를 만들수 있다는 새로운 도전을 한점
• 이 도전이 결국 많은 회사들을 바꿀수 있다는 점
• 전기자동차 처럼 새로운 자동차는 알루미늄 바디가 많이 필요할거라는 미래를 예상한점
• 알루미늄 가격이 같이 폭락한점

모든것이 다 맞았다면 주가가 20불도 넘었을텐데~

http://stockcharts.com/h-sc/ui?s=%24DJUSAL