자동차이야기2015. 5. 3. 04:10



트럭, SUV 할것 없이 판매대수 기준.

언제나 그렇듯 1-3위는 트럭. Ford F-150가 수요는 상당히 커지고 있는데 생산에 문제가 좀 있다고 합니다. 생산이 몇달이 지나면 많이 늘어난다니 그때 공격적 마케팅을 하려고 하겠죠. 쉐비의 Silverado는 F-150가 알루미늄으로 넘어갈때 틈세를 아주 잘 공략하고 있습니다. 

현대차는 Elantra(아반떼)의 인기가 좋네요. 연비도 잘 나오고 상당히 좋은 리뷰가 많습니다. 2014년에도 잘 팔렸는데 30%나 더 늘었습니다. 소나타는 확실히 인기가 떨어졌네요. 이번년엔 신차효과까지 감안해서 좋은 성적을 거둘꺼라 예상했을텐데 작년대비 폭락이네요. 소나타는 현대차의 간판 차종인고 경쟁이 가장 심한 자동차이기도 하지만 여기서 무저지면 성장은 어렵지요.


March 2015 • April 2014

Rank
Vehicle
April
2015
April
2014
%
Change
2015
YTD
2014
YTD
%
Change
#1
Ford F-Series
62,82763,387-0.9%240,139236,7451.4%
#2
Chevrolet Silverado
45,97842,7557.5%172,672150,51214.7%
#3
Ram P/U
37,92136,6743.4%139,432133,5804.4%
#4
Toyota Camry
34,06638,009-10.4%134,571132,2921.7%
#5
Toyota Corolla
31,99029,06110.1%122,718106,79814.9%
#6
Honda CR-V
29,45228,4853.4%102,57996,1336.7%
#7
Chevrolet Equinox
28,85620,31542.0%94,46976,38823.7%
#8
Honda Civic
28,38027,6112.8%95,10298,707-3.7%
#9
Honda Accord
27,25134,124-20.1%95,896113,312-15.4%
#10
Ford Escape
25,77024,5794.8%93,04295,884-3.0%
#11
Ford Fusion
24,95426,435-5.6%96,424104,013-7.3%
#12
Toyota RAV4
22,91418,83421.7%89,92471,89825.1%
#13
Nissan Altima
22,10825,004-11.6%108,983114,289-4.6%
#14
Hyundai Elantra
21,91120,2258.3%78,65373,4627.1%
#15
Nissan Rogue
21,76715,06644.5%86,25365,51431.7%
#16
Chevrolet Cruze
20,94721,752-3.7%81,53986,937-6.2%
#17
Jeep Cherokee
19,07215,00727.1%67,28551,10331.7%
#18
Chrysler 200
18,8504204348%68,00234,69396.0%
#19
Jeep Wrangler
18,84915,38922.5%60,96750,06321.8%
#20
Ford Explorer
18,84418,4792.0%77,55164,54720.1%
#21
Ford Focus
18,10019,104-5.3%71,09471,0070.1%
#22
GMC Sierra
18,08217,2464.8%63,25559,4596.4%
#23
Hyundai Sonata
17,91420,495-12.6%62,60460,7483.1%
#24
Chevrolet Malibu
17,43019,944-12.6%59,83168,080-12.1%

http://www.goodcarbadcar.net/2015/05/usa-30-best-selling-autos-april-2015-sales-figures.html


브랜드별 점유율

엔저에 일본 차들이 공격적으로 마케팅하는데도 Ford, GM의 약진도 상당히 흠미롭네요. 달러강세로 강점이 없을텐데 잘 버티네요. 일본차 중에서는 도요타의 증가율이 가장 무섭습니다. 실제로 자동차 가격을 상당히 낮게 가져가고 있습니다. 도요타 계열의 수바루(Subaru)는 매년 성장이 꺽이질 않네요. 유일하게 혼다만 엔저효과를 못누리네요.

JEEP의 회생이 정말 무섭습니다. 피아트가 산후 죽은 회사를 살렸네요.

현대차/기아차도 선방중입니다. 둘이 합해서 8.4%를 기록하고 있습니다. 하지만 성장세를 보니 10%는 어려울것 같습니다. 10%가 동네 애 이름이 아니네요.

March 2015 • April 2014 • Updated at 4:57 PM AT on 05.01.2015

RankAutomakerApril
2015
%
Change
2015
YTD
%
Change
April
2015
Market
Share
YTD
Market
Share
 ▴
#1
Ford
213,518
4.9%
783,940
2.9%
14.7%
14.5%
#2
187,837
3.4%
664,393
4.7%
12.9%
12.3%
#3
173,144
1.2%
659,606
7.7%
11.9%
12.2%
#5
99,869
5.4%
433,655
3.6%
6.9%
8.0%
#4
115,194
-2.7%
409,493
0.9%
7.9%
7.6%
#6
71,759
20.1%
250,508
21.8%
4.9%
4.6%
#7
68,009
2.9%
240,038
6.2%
4.7%
4.4%
#8
53,282
-0.7%
194,382
4.1%
3.7%
3.6%
#9
47,241
17.9%
178,522
17.1%
3.2%
3.3%
#11
44,906
-16.0%
168,417
-15.2%
3.1%
3.1%
#10
47,194
20.0%
167,005
16.2%
3.2%
3.1%
#12
40,864
4.3%
151,270
7.9%
2.8%
2.8%
#13
31,952
13.0%
115,667
9.6%
2.2%
2.1%
#14
30,009
-2.7%
109,248
-7.5%
2.1%
2.0%
#15
27,704
26.1%
109,637
16.1%
1.9%
2.0%
#16
26,952
6.9%
105,444
8.1%
1.9%
1.9%
#18
24,123
7.5%
102,167
1.7%
1.7%
1.9%
#17
25,876
11.7%
103,056
16.8%
1.8%
1.9%
#19
18,224
-5.2%
68,721
-4.7%
1.3%
1.3%
#20
16,827
7.5%
56,925
11.9%
1.2%
1.1%
#22
14,874
5.3%
54,518
4.7%
1.0%
1.0%
#21
15,801
13.7%
52,976
-1.0%
1.1%
1.0%
#23
9979
8.8%
43,821
8.5%
0.7%
0.8%


http://www.goodcarbadcar.net/2015/05/april-2015-usa-auto-sales-brand-results.html




Posted by 쁘레드
자동차이야기2015. 4. 14. 12:07

워런 버핏이 자동차 딜러샵들을 엄청나게 샀다는 소식은 알고 있었는데 이유를 쉽게 설명해주는 그래프가 있네요. 경제 위기이후에 딜러쉽이 많이 문을 닫았는데 자동차 판매는 늘면서 아주 땅짚고 헤엄치기가 되고 있다고 합니다. 이정도 되니 버핏이 원하는 수익률과 성장률이 되겠지요.

 

3월 자동차 판매를 간단히 정리한 그래프도 보이고요. 자세한 data는 블로그에 올렸습니다.

포드야 힘좀 써보자. 혼다가 성적표가 안좋고요. 현대차는 12%나 증가했다고 합니다. 75,019. 그렇지만 Toyota의 225,959에 비하면 너무 미미하네요. 현대도 힘좀 더 써야겠습니다.

http://www.wsj.com/articles/chrysler-sales-edge-up-1-7-in-march-1427893674


Posted by 쁘레드
경제이야기/Stock2015. 3. 17. 05:46

GM이 미리 중국에 진출에서 좋은 성과를 낸것은 잘한것 같다. Ford도 최근에 높은 성장률을 보이고 있으니 이것도 다행이고. 둘 비교는 의미가 크다.

이번년 중국의 성장률이 7%도 어려울듯 한데, 자동차 산업은 어떨지 또 궁금. 내수를 살릴 생각이면 중국내 자동차 판매에 도움이 되겠지만, 공해문제 해소에 초점을 마추면 자동차 판매는 쉽지 않을것 같고.


------------------------

How Ford And GM Compare In China

Summary

  • Ford is behind GM in China, although recent sales figures seem to favor the former.
  • In absolute numbers, GM remains ahead of Ford and gives it a big advantage.
  • GM shouldn't take its current position for granted because things can always change.

Ford (NYSE:F) and GM (NYSE:GM) are the two most prominent car manufacturers from the United States. Throughout their long history together, they have competed with one another and the two can be considered rivals. Neither of the two companies has a clear advantage over the other to be number one in the United States. They go back and forth as time goes by.

With that said, it can be argued that Ford has been the better of the two in recent years. For instance, while GM needed a massive government bailout to recover from bankruptcy at the height of the Financial Crisis in 2008/2009, Ford did much better and was able to keep its problems more or less under control.

However, the one consistent and constant advantage that GM has had over Ford is in the Chinese market. In China, GM is way ahead of Ford by a huge margin. Some of GM's brands such as Buick are doing very well there, even though they may be struggling elsewhere. That helps illustrate the level of success GM has managed to achieve in China.

The trend in China may be changing in favor of Ford

GMUnit Sales% Change (Y/Y)
January 2015339,781-2.4
February 2015261,0721.3

Source: GM releases

FordUnit Sales% Change (Y/Y)
January 2015112,59919
February 201579,3848.7

Source: Ford releases

Recent sales figures from GM and Ford in collaboration with their Chinese partners seem to suggest that this advantage may be slipping. In fact, GMsales in China are actually down in comparison to the previous year. Ford, on the other hand, is doing much better with significant sales increases. Some would therefore argue that Ford is gaining on GM in a market where it has long trailed.

Ford versus GM in China

The latest sales figures come on the heels of other reports which indicate that Ford increased sales last year by over 19 percent in China. GM also did well with a 12 percent increase, but that's substantially below that of Ford. The tables below show the performance of GM and Ford over the last several years.

Furthermore, Ford has beaten GM for the last three years using this metric. You would have to go all the way back to 2011 for the last time that GM was able to post a higher number than Ford. It would seem that a pattern is beginning to appear.

GMUnit SalesUnit Increase% Increase
20091,826,424  
20102,351,610525,18628.8
20112,547,171195,5618.3
20122,836,128288,95711.3
20133,160,377324,24911.4
20143,539,970379,59312.0
FordUnit SalesUnit Increase% Increase
2009440,619  
2010483,28842,6699.6
2011519,39036,1027.4
2012626,616107,22620.6
2013935,812309,19649.3
20141,114,669178,85719.1

The market in China continues to grow

With China now being the largest market in terms of vehicles sold, it's important for automakers to do well there as best as they can. No car manufacturer can aspire to be number one globally without also having a strong position in China. Especially not with the Chinese market continuing to grow at a strong clip.

The China Association of Automobile Manufacturers ("CAAM") forecasts sales to grow by around 7 percent in 2015 to 25.1 million vehicles. That continues the steady expansion of the market as seen in recent years. The table below shows the total number of vehicles sold in the preceding years.

 Unit Sales (in millions)% Increase
200913.64 
201018.0632.4
201118.52.4
201219.314.4
201321.9913.9
201423.56.9

Source: CAAM

Is Ford really doing better than GM in China?

It's important to note that while Ford may be posting higher sales figures than GM in terms of percentages, its sales are coming off a much lower base. Therefore, GM sales may seem smaller because the base is so much bigger. Ford's increases in percentages may seem bigger, but they also translate into much smaller increases in absolute terms.

Taking a closer look at the sales statistics shows that while Ford may have increases sales last year by over 19 percent and GM by 12 percent, GM sold 379,593 more vehicles. Ford had 178,857 more vehicles. In other words, GM sales increase in absolute numbers is more than twice that of Ford, even though Ford increased its sales by a higher percentage.

Conclusion

Bottom line, GM is still comfortably ahead of Ford in China despite the progress Ford has made. Even though Ford last year managed to sell more than one million vehicles for the first time in China, GM managed to do that a long time ago and is now at more than 3.5 million vehicles. GM's unit sales are easily over three times that of Ford. China remains a strength of GM.

Granted, GM had a headstart because it entered the Chinese market before Ford did. GM first entered China in the early part of the twentieth century and re-entered the market in the mid nineties. Compared to Ford's greater reluctance, GM placed much stronger emphasis on China than Ford did.

The former is now reaping the benefits of its decision and Ford is forced to play catch up in a market that GM projects could grow to 35 million (passenger and commercial) vehicles by 2020. If this turns out to be accurate, GM will be in an excellent position to take advantage and eclipse the competition.

To Ford's credit, it has managed to make impressive strides even though it's behind. For instance, it has managed to beat Japanese manufacturers such as Toyota (NYSE:TM) and has now surpassed them in sales. The key is to keep up the effort and it's possible that for Ford the best is yet to come.

With all that said, GM should not become complacent even if it doesn't have to worry too much about Ford. Frequent recalls like you have now and other technical defects don't exactly help your reputation when you're selling a product.

GM therefore shouldn't take its current position for granted. It would not be the first time that an automaker lost its leading position. After all, just because you're ahead in the race doesn't mean you've also won the race. The race is far from over.


Posted by 쁘레드