Expedia vs Priceline = 문어발 vs 한구멍

미국에서 여행을 하려할때 젤 먼저 열어보는 사이트중 Expedia와 Priceline이 있습니다. Expedia는 시가총액인 $16B, Priceline은 $65B이니 아직도 덩치는 차이가 크지만 Expedia가 인수합병으로 인한 문어발식 확대, 그리고 다(many) 브랜드로 사람들을 하나씩 끌어들이는 전략으로 최근 크게 상장한 것입니다. Priceline은 강한 브랜드, 자기 사이트 하나로 먹고 살지만 Expedia는 실체도 알수없는 브랜드를 계속 사들이고 만들어 내면서 사람들이 이번에는 이것을 이용해 볼까하는 유혹을 만들어 내고 있습니다. 최근 1년간은 Trivago라는 것으로 엄청난 마케팅을 하고 있습니다. 알고보니 이것도 Expedia. 망해가는 전통의 강자 Orbitz도 Expedia가 인수했네요.

저는 복잡한거 실어하지만 이런 마케팅이 대중에게는 먹히지요. 실적이 상당히 좋습니다.

2014년부터 Expedia는 70%가까운 성장을 보여주고 있습니다. 2016년에 폭락한거 빼면 2015년말까지 100% 성장했으니 이건 폭등수준으로 회사를 만들었네요.

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Expedia, Inc.
Company · expedia.com
Expedia, Inc. is an American-based parent company to several global online travel brands including Expedia.com, Hotels.com, Hotwire.com, trivago, Egencia, Venere.com, Expedia Local Expert, Classic ... Wikipedia
Stock price: EXPE (NASDAQ) $112.17 -4.10 (-3.52%)
Mar 16, 12:40 PM EDT - Disclaimer
Headquarters: Bellevue, WA
CEO: Dara Khosrowshahi
Founder: Richard Barton
Founded: 1996, Redmond, WA
Revenue: 5.763 billion USD (2014)
Subsidiaries: Travelocity, Hotels.com, Orbitz, Hotwire,Wotif.com, More

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Expedia, Inc. is an American-based parent company to several global online travel brands including Expedia.com, Hotels.com, Hotwire.com, trivago, Egencia (formerly Expedia Corporate Travel), Venere.com, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters,Travelocity, and Orbitz. Expedia, Inc.’s companies operate more than 100 branded points of sale in more than 60 countries. Expedia also powers travel bookings for over 10,000 partners such as airlines and hotels, consumer brands, and high traffic websites through Expedia Affiliate Network, 80% of which is powered by their API.^[3] Expedia Inc. is listed on Nasdaq under the ticker symbol EXPE.^[4]

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Priceline.com
Company · priceline.com
Priceline.com is an American company and a commercial website that claims to help users obtain discount rates for travel-related purchases such as airline tickets and hotel stays. Wikipedia
Customer service: 1 (877) 477-5807
Headquarters: Norwalk, CT
CEO: Darren R. Huston
Founded: 1997
Parent organization: The Priceline Group
Founders: Jay S. Walker, Scott Case

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Priceline.com is an American company and a commercial website that claims to help users obtaindiscount rates for travel-related purchases such as airline tickets and hotel stays. The company is not a direct supplier of these services; instead it facilitates the provision of travel services by its suppliers to its customers. It is headquartered in Norwalk, Connecticut, United States. Priceline.com is wholly owned by The Priceline Group.

Priceline was founded by Jay S. Walker, who left the company in 2000.^[3] Hong Kong companyCheung Kong Holdings later purchased a significant portion of Priceline's stock.^[4]

Paul J. Hennessy was named Chief Executive Officer of the priceline.com brand in April 2015.^[5]

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